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eMedia

BMWW recognizes the tactical delivery impact of the Internet on marketing and communications for institutions. As a result, we are knowledgeable in employing electronic media as a prominent part in a client's communications strategy. BMWW's media professionals are skilled at using electronic resources to advance a client's objectives: enhancing an organization's brand identity; attracting students or recruiting members; motivating development support; reaching underserved communities; or marketing services. We help institutions and organizations evaluate the effectiveness of existing Web sites and design and build new sites. We create compelling and effective interactive and electronic messages that advance the interests of our clients and that are fully integrated into their overall communications plan.

Our service, , is a sophisticated e-mail solution for college search prospecting. It utilizes TV-style rich media e-mail and delivery solutions, providing detailed on-the-fly user tracking reports.

Bullseye Student Response Interface is a new customized interactive service that allows colleges and universities to gather real time information about prospective students while simultaneously providing to students a customized display of programs and activities that match with the students’s needs and desires.

Created to work behind a typical "Request information" link on a college website, it is a Web-based inquiry manager, contact database, and e-mail/Web communication system to help a college build relationships with the prospective students you want. This service communicates with students the way they like—online, real time, instant response—and at the same time streamlines the administrative processes and saves time and recruitment dollars. Bullseye is designed to be a highly effective solution for managing your student inquiry communication initiatives, customizing and personalizing each interaction between the college and your contacts for maximum effectiveness. It combines online and print technology to deliver prospective students customized information about the college’s programs.