In July 2004, Mary Washington College became the University of Mary Washington. BMWW provided comprehensive research, planning, management, design, and implementation of the transition. Work included a comprehensive branding strategy, new logo, identity and positioning program, new undergraduate and graduate recruitment strategies and publications, institutional nomenclature, style and graphics manual, campus signage, new athletics mascot and uniforms, and branded merchandise. At the same time, BMWW created all campaign communications for a centennial capital campaign.

Projects Completed